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with WEEKLY GROUP COACHING

THIS STEP-BY-STEP MEMBERSHIP IS A VIDEO ROADMAP TO A SIX-FIGURE LAUNCH WITH FACEBOOK & INSTAGRAM ADS

LAUNCHING WITH ADS JUST BECAME FAIL-PROOF...

Launching with Facebook & Instagram Ads can feel like...

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You don't know where to start because The Facebook ads manager can feel overwhelming & confusing

You're spending too much on ads without getting a return

You're not in control of your ads especially if someone is running them for you and you don't know what they're doing

You don't know HOW TO TARGET THE RIGHT CUSTOMERS (or where to find them!)

Getting tech to work feels like a foreign language: pixels, leadpages, funnels, webinars, WTF are those things!?

You don't understand the metrics of ads or if you're doing them the best way (or if the person you hired is doing a good job)!  You think: "What's good?! What's Bad!? 😫

INTRODUCING...

THE ADS LAUNCHER:

THE ULTIMATE 6-FIGURE LAUNCH PLAN

IT COMES IN BITE-SIZED MINI-COURSES FOR YOUR CONVENIENCE AND EASY REFERENCE IN THE MEMBERSHIP SITE:

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FOUNDING MEMBER PRICING

PLUS YOU GET WEEKLY VIDEO GROUP COACHING SUPPORT

($997 VALUE!)

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FOUNDING MEMBER PRICING

STUDENT RESULTS: Indira Spent $193 in ads and brought in $7900+ into her business!

ABOUT YOUR FEARLESS LEADER

Hi!  My name is Jenna Soard... 

I am so excited that you're here!  Together we are going to create the most effective Facebook and Instagram ads campaign for your course or membership launch!  (AND It's going to be FUN!)


A little about me, I'm a former Associate professor at the University of Oregon, and former Senior Graphic Designer at NIKE. I am the founder of youcanbrand.com where I serve 22,000 amazing creative women entrepreneurs!


I got the idea to do this membership after feeling HELPLESS for years NOT understanding ads, and never wanting my students to go through what I did.


After THREE SIX-FIGURE launches, I wanted to see if I could re-create what my Facebook Ad Management Team did.... and not only did I do it, but I had the biggest launch ever!


I now have the keys to the universe of SALES...by knowing ads, and SO WILL YOU!!!


Teaching myself, and innovating the process I had a $142,000 launch WITHOUT the expense of a launch manager or ads person!  So it saved me $22,000, 


I filmed the entire process so that I could help you do the same!  SEE BELOW FOR DETAILS 👇

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FOUNDING MEMBER PRICING


"Before I was SO OVERWHELMED about everything I 

needed to do to launch my interior design course.


I had watched some free trainings and joined some other courses but everything I had tried had FAILED, becase I didn't have the right strategy.  I wasn't TARGETING THE RIGHT PEOPLE, I had the copy, the landing page, the graphics ALL WRONG.


As a result, my ads were not converting well, and when they did, the cost per lead was SO HIGH!


By joining the Ads Launcher, I saw my ads began to convert by going from $6 a lead to LESS than 50 cents a lead, just by following Jenna's method. And over a few weeks with a very small ad budget, I got over 1,000 people on my courses interest list!


Her biz: Blueberry Living & Co. Interior Design School

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Ju De Paula went from $6-a-Lead to UNDER 50 CENTS! And over 1,000 people on her launch interest list!

FOUNDING MEMBER PRICING

Luke Pancoe made $4 for every $1 he spent had a $5,000 Launch with a $45 mo/ membership


....and the best part is he's now getting residual income EVERY MONTH because he's launched a membership with ads!


For biz: Italian in Your Pocket Membership

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EARNINGS DISCLAIMER: Results are not typical, 

you'll either earn more, less or the same

FOUNDING MEMBER PRICING

In addition to mini-courses the content is also broken down into A to Z steps:

Step 1:  Get Seed Money for Ads: Your first $1,000-3,000 in 30 days

Step 2: Prep for your Launch Success

Step 3: Define & Plan Your 6-Figure Launch

Step 4: Write a 6-Figure Hook for Your Launch

Step 5: Design a Workbook for Launch to Warm Up Leads

Step 6: Create Mockups for your Ads & Sales Page

Step 7: Setup Tech & Strategy for Webinars that Sell

Step 8: Launch Pop-Up Facebook Groups to Increase Sales

Step 9: Setup Tech & Strategy for Landing Pages that Convert

Step 10: Create and Launch a Challenge that Grows List & Sales

Step 11:  Setup Chatbot to Increase Participation & Sales

Step 12:  Write 100k Launch Emails that are Proven to Convert

Step 13:  Tech, Strategy, Design of Sales Pages that Sell

Step 14: Learn A-to-Z of Facebook & Instagram Ads for Launches

Step 15: How to Design a Facebook Ad that Converts

Step 16: Learn How to Find and Target your Dream Students & Clients

Step 17: How to Do Highly Converting "Facebook Live" Ads

Step 18: Retargeting: Testimonials, IG Stories, Cart Open & Close Ads

Step 19:  Personalized Onboarding Videos for Student Success

Step 20: Unpack your launch with reports to improve for next time

EARNINGS DISCLAIMER:  Results are not typical, you'll either earn more, less or the same!

"....because it walks you through every single thing you're going to need to get set for your launch. She takes all the guess work out of it.


Everything from what ads to set up.... what order do you set things up in... 


I don't have to think about anything, I can just walk through every single step to be set up for my first launch.


Jenna has gone above and beyond in this program!"


Her biz: Orgasmic Manifesting

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Laurie-Anne King thinks "The Ads Launcher is Fantastic!"

FOUNDING MEMBER PRICING


VICKI'S RESULTS:

She went from stagnating organic strategies to find "beta testers" to doubling her beta tester sign-ups with ads.


She got 40 beta testers for a little over $50.  A little over a dollar a tester to test her course!  

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Vicki Jakes Got BETA TESTERS for a little over $1

FOUNDING MEMBER PRICING

Ese Eniwumide achieved over $100,000 in her business over the last 7-8 months by following Jenna's strategies for The Course Launcher + The Ads Launcher... that inspired her OWN UNIQUE STRATEGIES!


Note: You'll have an opportunity to join The Course Launcher (A separate course about how to create a signature course ) as a special deal inside the members' area AFTER you get seed money through the Ads Launcher process!


The Course Launcher + Ads Launcher Combo will best for you if you do NOT have a signature course or membership yet!

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EARNINGS DISCLAIMER: Results are not typical, you'll either earn more, less or the same

FOUNDING MEMBER PRICING

THE ADS LAUNCHER:

THE ULTIMATE 6-FIGURE LAUNCH PLAN

STEP 1: PREP FOR LAUNCH SUCCESS 

  • Money Mindset & Health Hacks
  • Hiring Overseas Help for $5hr & Password Management
  • Setting Up a Project Management System & a SOPS System


STEP 2: DEFINE & PLAN YOUR 6-FIGURE LAUNCH

  • List of Must Haves for Your Launch
  • Define Course / Target Market
  • The Launch Assets Your Team will be Creating


STEP 3: UNDERSTAND YOUR CUSTOMER JOURNEY FROM LEAD TO $2,000 PRODUCT 

  • Diagrams - Why Did Customers Purchase A $2k Product? 
  • Diagram - How long did it take people to buy? From LEAD to SALE 
  • Diagram - What freebies, mini-courses, did customers participate and buy? 


STEP 4: HOW TO CREATE A 6-FIGURE HOOK FOR YOUR LAUNCH 

  • How to Create a Killer Hook for Your Launch + PDF 


STEP 5: DESIGN A "LAUNCH PDF WORKBOOK" to WARM UP LEADS FOR SALES 

  • How to Create a Course-Focused Freebie PDF
  • How to Make Course-Focused PDF look pretty in Canva! 
  • How to Make Lead Magnet Interactive


STEP 6: HOW TO CREATE A MOCKUP OF YOUR COURSE FOR WEBINARS, SALES PAGES, & ADS

How to Create a Mockup of Your Program/Freebie for Sales Pages, Ads, Webinar Slides


STEP 7: THE STRATEGY, SETUP, SLIDES FOR WEBINARS

  • THE PRE-LAUNCH COMPETITOR ANALYSIS
  • Case Study: The Recording of My Highest Converting Webinar with Slide Deck PDF 
  • Brainstorm Webinar Topic
  • Map Out Webinar Content / Create Slides
  • Setup Webinar in Demio Platform - How to Conduct it Live 
  • Connect Demio to Lead Pages -- Via Zapier
  • Zoom Vs. Webinar Jam. Zoom Setup, How to /Conduct Webinar Live: Screenshare, & FB LIVE 
  • Zoom Setup Confirmation Email, Form, Tag, Autoresponder in Active Campaign
  • How to Setup Webinar Page in Lead Pages


STEP 8: EMAIL MARKETING SETUP FOR CHALLENGES, WEBINARS, & LAUNCH EMAILS

  • Setup Account in Active Campaign
  • Create a List 
  • Create a Form 
  • Create a Tag
  • Create an Automation with Confirmation Email
  • Setup Broadcast Email for Announcement


STEP 9: POP-UP FACEBOOK GROUP FOR YOUR LAUNCH TO INCREASE SALES

  • Set Up Closed Facebook Group
  • Design Facebook Group Header in Canva
  • Create Facebook Group Planner Content Canva / Auto schedule it


STEP 10: SETUP CHATBOT TO INCREASE PARTICIPATION AND SALES 

  • How to set up a Messenger bot subscription/automation for thank you page (15:51)
  • How to add a BOT to a sales page/webinar replay page


STEP 11: DESIGN & SETUP LANDING PAGES THAT CONVERT AT 50%+

  • Create "Simple Thank You Page" with FB Group, LM, & Social Media Links 
  • "Fancy Thank You Page - w/ Messenger bot" 
  • Design a Lead Page for a Webinar that Convert
  • Design a Lead Page for Challenges that Convert 


STEP 12: HOW TO CREATE A CHALLENGE THAT BUILDS YOUR EMAIL LIST & GETS YOU SALES

  • The Basics of a Course-Focused Challenge 
  • How to Brand Your Challenge
  • Bringing it ALL together: A to Z - Setup a Challenge Leadpage with Autoresponder Emails 
  • Auto-enroll student in Teachable Challenge with Zapier


STEP 13: HOW TO SETUP CHECK OUT PAGES THAT CONVERT TO MORE SALES

  • How to set up merchants: Paypal/Stripe in Teachable AND Samcart
  • Setting Up Pricing Options / Coupons in Shopping Cart Teachable
  • Setting Up Pricing Options / Coupons in Shopping Cart Sam Cart
  • Samcart to Teachable Set Up Zapier for Adding Customer to School / Enrolling in Course


STEP 14: DESIGN A HIGHLY CONVERTING SALES PAGE (WITHOUT GUESSING!)

  • How to Map Out Your Sales Page / Secondary Research of Competitors
  • Decide on Best Testimonials that Cover Biggest Objections
  • Design Your Sales Page Instapage
  • Connect Instapage to Teachable or SamCart Carts & Auto-Enroll in Course
  • Adding PROOF the app to your sales page to increase conversions


STEP 15:  HOW TO DESIGN A FACEBOOK AD THAT CONVERTS

  • How to Create a Facebook Ad in Canva Based on an Ad that Converts
  • Swipe File of 6 Figure Launch Ads and Launch Schedule


STEP 16: HOW TO WRITE 6-FIGURE LAUNCH EMAILS (with PROVEN-TO-CONVERT EXAMPLES)

  • Diagram of Launch Emails
  • Pre-Launch Email #1: Intro One Course Specific Lead Magnet 
  • Pre-Launch Email #1: " Introduce Challenge" Email Example 2 
  • Pre-Launch Email #2 - Announcement of ALL Course Lead Magnets
  • Sales Email #1: What is a common problem?
  • Sales Email #1 What are the common problems + Early Bird Example
  • Sales Email #2: Common Mistake
  • Sales Email #2: What are the common solutions that don't work?
  • Sales Email #2/3 What are common solutions that don't work? 
  • Write Email 3: Piece of the Solution 
  • Write Email 4: Introduce Your Product 
  • Sales Email #4: Introducing Your Program 
  • Write Email 5: Presenting Case Studies
  • Sales Email 6: FAQ - Overcoming Objections
  • LIVE Q & A Webinar with a Bonus from a JV Partner (Extra Credit)
  • Write Email 7: 24 Hour Warning
  • Email 8: Cart closing (6 Hours) More Testimonials! 
  • Email 9: Last Chance... Doors Closing... (NO Exceptions)
  • Sales Email 8: Last Chance


STEP 17: HOW TO SETUP YOUR FACEBOOK ADS FOR A SIX FIGURE LAUNCH

  • FB Ad Strategy Overview
  • FB Biz Manager, Ads Accounts, Roles
  • Make Sure Billing Information is Setup on Ads Account or it will get shut down! 
  • FB Ads Policies (Review often!), Do's and Don'ts with FB Ads
  • Standard Event Pixel vs. Custom Conversion - What the heck are they!? Why are they super important! 
  • How to Install Pixel Helper (To make sure pixels are firing correctly)
  • How to Setup Your Base Pixel & Standard Event - "Lead" to a Leadpage / Thank You Page
  • How to add a Pixel to a Teachable Checkout Page
  • How to Add a Pixel to a Sam Cart Confirmation Page
  • How to Add a Pixel to Your Entire Website (To Track Traffic)
  • How to Add a Pixel to an Order Confirmation Page
  • How to Create a CUSTOM CONVERSION(Must be complete for all pages you're tracking!)
  • Add PIxel to Instapage Sales Page & Creating Custom Conversion for "Sales Page Visits"
  • What is Hot vs. Warm vs Cold Traffic 
  • How to Create Custom & Essential Lookalike Audiences in Facebook (The Most Powerful Part of FB Advertising!!) 
  • What you need done before you ads!
  • Privacy Policy / Earnings Disclaimer TEMPLATE Added to BOTTOM of every page! (or get shut down!)

STEP 18: STEP-BY-STEP OF RUNNING AN AD, TESTING, SCALING ADS THAT CONVERT

  • Ads Manager Overview: Campaign > Ad Set > Ad Creative 
  • Graphic / Video Ad (For Challenges/Webinars/any Lead Magnet) Includes INSTAGRAM 
  • How to Split Test Your Graphic Ad Creatives, BEFORE You scale!
  • How to pick a winner > Re-Use a Post ID to collect Social Proof > Scale with Warm Look Alike Audiences 
  • How to Create a List of Pages to Target for COLD Audiences
  • How to Fill Out Worksheet to Find Cold Audiences to Target 
  • How to Test 20 Cold Audiences at a Time & Ad Setup > Duplicate > Publish 


CREATING AN AD BUDGET WITH A COST VS. CONVERSION CALCULATOR

  • Cost vs. Conversion Calculator 
  • Testing Creatives with Your Budget Chart PDF / Google Sheet Calculator 


HOW TO CREATE AND LAUNCH HIGHLY CONVERTING "FACEBOOK LIVE" ADS

  • How to FILM a FB Live from Your Phone to Turn into an AD (One of the highest converting ads you can do!) 
  • How to Create a FB Live Phone Ad: Objective, Copy Writing, Setup for Split Test 
  • How to Create a LIVE WEBINAR FB LIVE AD
  • How to SETUP Webinar ad for Conversions, Reach, Engagement for Hot Audiences


STEP 19: RETARGETING ADS WITH INSTAGRAM STORIES, TESTIMONIALS & CART OPEN & CLOSE

  • How to Design & Setup Cart Open / Cart Close Ads
  • Which custom audiences you need for the end of your launch
  • Instagram Story Ad Design & Ad Set up
  • Testimonial Ads
  • How to do super tall vertical ads that pop in the newsfeed


STEP 20: HOW TO UNPACK YOUR LAUCH & ONBOARD STUDENTS WITH BONJORO

  • Review the 142k Launch of Creatives, Budgets, Targeting that Converted
  • How to send a Bonjoro video which sends them a customized thank you video from you after they purchase


with MY "BETA MINI COURSE METHOD"

👉 If you have LESS THAN $5,000 SALES from your signature course...

👉 If you have LESS THAN $5,000 FOR AD BUDGET... 


I will teach you how to VERIFY your offer BEFORE YOU INVEST in ads 

aimed for a six-figure launch!


STEP 0:  "GET SEED MONEY: BETA TEST YOUR TRIPWIRE & OFFER"  

  • Create a Survey and get respondents from ads (or your email list if you have one)
  • Step-by-step on how to create a mini-course "TRIP WIRE" to BETA TEST
  • Find 100 BETA TESTERS with Instagram & Facebook Ads for $1-2 per tester
  • Facilitate a mini-course you've created with testers
  • Sell to testers into your main offer
  • Use seed money (TARGET $5k) to do a 6-FIGURE LIVE COURSE LAUNCH!

NOTE: THESE ARE BITE-SIZED 5 - 20 MIN VIDEOS

WHAT'S IN THE MEMBERSHIP BROKEN DOWN IN DETAIL...

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30-60 DAYS BEFORE LAUNCH

GET SEED MONEY FOR YOUR LAUNCH &

VERIFY THAT YOUR COURSE OFFER WILL SELL

THE ADS LAUNCHER: 6-FIGURE LAUNCH PLAN (SOPS)

NOTE: YOU WILL BE HIRING HELP TO ASSIST YOU WITH THE BELOW AT $5 DOLLARS AN HOUR!

THESE WILL BE YOUR STANDARD OPERATING PROCEDURES FOR A TEAM!

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👇 INSTANT ACCESS 👇

FOUNDING MEMBER PRICING

This Membership has $3,955 worth of info inside!

+ FACEBOOK / INSTAGRAM AD TREND UPDATES MONTHLY

+ GROUP COACHING WORTH $997

FAQ ABOUT THE ADS LAUNCHER MEMBERSHIP

Who is this membership for?  

Course creators, membership site owners, and online entrepreneurs who want to test & sell their OFFER through Challenges, Webinars, Email Marketing, Facebook & Instagram Ads


What's included?

You get 15 mini-courses (100 bite-sized videos) that take you through A-to-Z of what it takes to have a six-figure launch.


This includes step-by-step instructions on everything needed, MONTHLY TREND REPORTS on what is changing with Facebook & Instagram Ads and video coaching with Jenna weekly in the Ads Launcher Facebook Group 


This seems like a lot of information, am I expected I do ALL of this?

You can pick and choose how simple or complex you want your launch to be.  You could do all of these steps solo, however it's smarter and will allow you to scale quicker if you hire a team in this process to do the things you don't want to do.


When I sat down to film my 4th six-figure launch, I recorded every single thing I did to make it happen (without a launch or ads manager) so it is possible to do this solo!


However this video library was created so that you can easily train an overseas contractor at $5-7 hour to execute most of these lessons. You can use this Standard Operating Procedures for your own launch...  so you can stay in your genius zone. 


I show you how to hire and manage contractors in the membership!



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When are Weekly Video Coaching Office Hours?


Group coaching happens on Tuesday's at 10:15am PST / 2pm PST alternating, if that time does not work for you, you can submit video questions or written questions that I will play / read and respond to during office hours, they are first-come-first-serve, as the group grows I will have more team members to make sure every question is answered



Do you guarantee I'll make 6-Figures? (EARNINGS DISCLAIMER):


It's against the law for me to guarantee you'll make ANY money, all I can do is show you the exact steps that worked for me to have 4 six-figure launches. Results are not typical. You might make MORE than 6-figures, LESS than 6-Figures or THE SAME.


How do I cancel, if it's not for me?

You can submit a form in the membership area within 48 hours of next billing date to cancel without being billed again. This will give us time to process your cancel.

FOUNDING MEMBER PRICING